Marketing

• Sheard Industry - Cannabis Industry Apparel

  I had the opportunity to fully design a marketing expo booth for a cannabis industry workwear brand. Over the span of two months, I planned, executed, and oversaw the entire project, ensuring its completion within a strict deadline and budget for the expo.

  Our team successfully met the specified goals and standards for brand awareness and color palette execution. Throughout this project, I developed leadership skills and effectively managed the resources provided, culminating in a final exhibition that satisfied the client.

• Subaru x REI - Field Marketing Representative

  I coordinated and managed two pivotal booths for ten different trade shows for Subaru of America, showcasing their new Subaru Wilderness line of vehicles. I collaborated with REI to ensure booths were set and prepared for up to 1,000 attendees a day. I worked closely with Subaru to understand brand awareness, provide detailed information, and deliver strategic feedback to upper management aimed at enhancing global sales and marketing initiatives. Our efforts resulted in increased sales of the newest line of vehicles.